2013. január 3., csütörtök

Burberry SS13 Ad Campaign Launch







SPRING/SUMMER 2013 CAMPAIGN FEATURING ROMEO BECKHAM

"This season's campaign lights up with the infectious energy of an amazing young cast of old and new Burberry family. Cara, Edie, Charlotte, Charlie and Alex are joined by Max and Romeo, who was a joy to work with and really stole the show.

We had such fun shooting the campaign and I think that comes through in the images which really reflect the upbeat spirit of the collection."
Burberry Chief Creative Officer, Christopher Bailey   


London, 18 December 2012

Burberry announces its Spring/Summer 2013 global campaign – a bright and playful celebration of its Spring/Summer collections


BRITISH CAST
Continuing the brand’s long-standing association with exciting and emerging young British talent, the campaign features a dynamic cast, amplifying their individual personalities and embodying the attitude of the Spring/Summer 2013 collection and the brand today

Cara Delevingne Edie Campbell Charlotte Wiggins Romeo Beckham Charlie France Alex Dunstan Max Rendell


THE CAMPAIGN
Under the creative direction of Christopher Bailey, the campaign, shot by Mario Testino, features evolving multi-media content including images and videos, to be revealed across the brand’s online and offline platforms throughout the season


SPRING/SUMMER 2013 COLLECTIONS
Featuring Spring/Summer Burberry Prorsum, London and Brit collections, the campaign highlights men’s and women’s iconic outerwear – available in stores globally from 3 January 2013

Styles: Trench coats, corsets and capes, bomber jackets, tailoring Colours: Metallic pinks, blues and greens, jewel colours
Fabrics: Metallic leathers, lace, satin, prints
Accessories: Introducing the Blaze Bag and The Splash sunglasses

Burberry Beauty: Burberry Siren Red


CROSS PLATFORM EXPERIENCE
The campaign will be unlocked across all Burberry touch points and platforms globally including outdoor and print advertising, Burberry.com, Facebook, YouTube, Twitter, Google+, Instagram, Pinterest, Sina Weibo, Douban, Kaixin001 and Youku

Consumers globally will be able to explore the campaign and purchase the Spring/Summer 2013 collection directly through a digital campaign experience on Burberry.com and in stores

Burberry, which is headquartered in London, was founded in 1856. It is listed on the London Stock Exchange (BRBY.L) and is a constituent of the FTSE 100 index

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